All Children, but particularly poor children, will be helped to join India's 'Soccer Street' and participate in the playing of football. Schemes will be aimed at the metro poor, and the poor in towns and large villages throughout India. The aim: to promote soccer, and develop the image of soccer players and officials as caring people, dedicated to the sport, and the poor. Schemes to bring football to the poor of India are inexpensive, and easily organised in collaboration with reputable Non-Government Organisations (NGO's).

In collaboration with a leading NGO working with 'Street children' we are devising a regular weekly soccer sessions for the children of that organisation. We will provide expertise, training and coaching in puts and the NGO will provide the space and volunteer manager's referees. In the long term we will be seeking to merge the two initiatives so that school children and street children may play the 'beautiful game' together.

Funding Status:
This scheme is low cost and highly attractive to sponsors. We are confident that sponsorship will be forthcoming. However, it is important for the long-term health of these soccer projects that we are not reliant on the whims or fashions of individual corporate marketing departments. Long-term sponsorship of our organisation and long term licensing agreements with leading manufacturers are essential for our work with the deprived.